Who We Are.
With a legacy spanning 40 years, LWPR is more than just an agency. We are the megaphone for your business, your sounding board and integrally linked to your company and community. We know what you need and we know how to help you achieve your goals. From a kitchen table start-up founded in the 1990s by founder & CEO Louise Wood, LWPR is a communications agency that has grown to become one of most respected PR powerhouses in hairdressing.
Managing Director, Laura Glazebrook is a renowned and loved figurehead in the hairdressing community. The team has propelled LWPR into an integrated communication, marketing and PR agency supporting businesses across all communication touch points and parts of their story.
Building Your Profile in Hair & Beauty.
Awards & Accolades
Propelling your brand & celebrating what makes you distinct.
Strategising
Real direction, connections and partnerships.
Public Relations
Digital and print across trade and consumer titles.
Copywriting
Real stories & news.
Positioning
Articulating a different brand story.
Julia Kaiser
Senior Trade Marketing Manager @ghdhair
"Team LWPR are true partners to ghd, and have worked side by side with our small & mighty in-house team to create and deliver high-impact moments and incredible visibility for our newest launches and innovations over the last 8 years! As a brand born and nurtured in salons, it's part of our ethos to keep our incredible network of salons and stylists at the heart of all that we do, and our brilliant Account Managers at LWPR ensure that this is brought to life through a whole variety of online & offline projects, from press office and events support to media planning and social media management."
Read MoreTrade Profiling and PR | Media Buying | Social Media Management & Strategy | Events & Experiential | Influencer & Gifting Programme
Joscelin McCourt
CEO, HB Collective (including Great Lengths)
"LWPR approach is one of collaboration and support, a highly professional and proactive team dedicated to ensuring we achieve our strategic goals."
Read MoreTrade Profiling and PR | Media Buying | Social Media Management & Strategy | Marketing | Copywriting | Email Marketing | Gifting Programme
Melissa Timperley
Owner, Director & Stylist of Melissa Salons
"I am incredibly impressed with the outstanding services provided by LWPR. Hannah and Laura always do their
best
for me. The teams expertise, dedication, and creativity have significantly elevated my salons profile and
visibility. From crafting compelling press releases to securing media coverage and social media posts.
I would highly recommend LWPR to any salon. LWPR approach is one of collaboration and support, a highly
professional and proactive team dedicated to ensuring we achieve our strategic goals."
Trade Profiling and PR| Award Entries | Brand partnerships | Social Media Management
Anne Veck
Stylist & sustainability advocate
"We've enjoyed a long-standing partnership with LWPR since opening our salon in
1991. Their expertise has been invaluable to AV's growth. Louise's deep industry knowledge and strategic
guidance have been instrumental in shaping our brand. Our quarterly meetings are always productive, and her
advice has proven consistently spot on.
LWPR was an exceptional partner in developing our Salon Resource Toolkit. Their support in designing and
promoting this sustainability initiative has been phenomenal."
Trade profiling | Partnerships & network + panels & Events | Awards | Copy writing | Artwork & design
O U R S T O R Y .
OUR STORY.
O U R S T O R Y .
OUR STORY.
O U R S T O R Y .
OUR STORY.
LET'S TELL YOUR STORY. LET'S TELL YOUR STORY.
Representing Your Vision.
LWPR listens to you, your needs and your vision. From there, we create a tailored and integrated communications strategy and elevate your storytelling to maximise new opportunities, build your profile and grow revenues for your brand.
We’ve always worked with ambitious hair and beauty brands, building outstanding campaigns and trade relationships in the industry as we go. Today, we provide expertise across all PR channels to tell your story across: Press & Media networks, Consumer PR Contacts, Industry Hairdressing Events, Marketing Campaigns, Influencer Marketing, Social Media, Copywriting and Brand Work.
