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Specialists in:
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Brand Relaunch: OSiS
The Expectations
- Shoot Production: We kicked off with dynamic model casting, securing an iconic venue, and assembling a top-tier creative team.
- Media Buying: The campaign assets were showcased in an exclusive with Salon Business magazine, capturing the attention of industry leaders.
- Wider Coverage: We ensured the collection gained significant traction by placing it with leading UK trade titles.
- Launch: Our industry launch event was a standout, attracting high-profile attendance, including celebrity guest Kimberley Wyatt, making it a day to remember.
Hair Show Sponsorship: London Fashion Week
The Brief
At London Fashion Week for Henkel Beauty Brands (Schwarzkopf, Authentic Beauty Concept and Indola) LWPR delivered a profiling opportunity for both industry PR and consumer PR.
The Expectations
- Facilitating show sponsorship agreements
- Inviting, securing and hosting trade and consumer press attendance
- Delivering on top-tier coverage
- Capturing content, trends, stories and feature ideas from ambassadors, creative teams and connecting hair with art, culture, beauty & fashion.
Cover Highlights
Vogue, The Independent, Stylist, Elle, Marie Claire, Who What Wear, London Evening Standard, Creative HEAD & Runway, Respect, Tribute, Salon, Pro Hair, Hairdressers Journal
Bespoke mailers for Authentic Beauty Concept
The Brief
A summer mailer to bring to life that sunshine glow feeling.
The Expectations
- Boxes: 30 boxes to trade, industry influencers & consumer titles
- Objective: brand awareness and recognition and leading to press coverage (1 month since release)
- A good beach bag is an essential to any holiday, housing ‘the glow from within” message and a stylish way of bringing to life why, who for and how this product is a must for salon clients
- What was included: The product, branded comb, beach towel, QR code to ABC summer sounds playlist for beach & BBQ listening + celebrity endorsement from Camille Razat